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Editing for the Next Generation: The MySpace Form (myspace editing) The goal of a good editor is to make any piece of text appropriate for its audience and form. Books must fit into the expectations of a publishing company in order to fit the expectations of those who buy the books. Magazine articles must fit the style of the magazine including its goals and also its audience’s expectations. Content is certainly important, but voice and specific word choice are also big components of catering to an audience. A scientific magazine should not sound like the latest gossip. Likewise, a glamour magazine should be far from stiff and boring. When it comes to internet editing, even more elements are added to the typical editing criteria. Consider for a moment the different aspects of editing for the MySpace pages. Individual Pages An individual is not required to edit their pages. MySpace editing does often involve self-editing however. A page owner is writing about themselves, introducing themselves to many other people. No doubt that page owner wants to send the right message. Self-definition is very important in order to effectively communicate your intentions with others. That is where MySpace editing comes in. Here again, word choice is very important. Careful use of adjectives and other descriptive words can paint a picture for other visitors to the site. Using generic terms like ‘thing’ and ‘a lot’ will leave a person sounding boring and bland. In addition to self-representation, individual pages really should be edited for appropriate citations. That may sound tedious and so like ninth grade English class, but it is important. Quoting authors and lyricists on your page is an effective way to express your own feelings, but if the words are not your own, you cannot claim them. Plagiarism is wrong. In addition to the ethical issues, you should give credit to the people you quote for other reasons as well. Visitors to your page may really appreciate the words and lyrics that you quote. If you give credit to their author, other people can find more similar words to enjoy. Corporate Pages MySpace editing is useful for individuals, but it also opens up job opportunities. Because of the popularity of MySpace pages, advertisers have naturally started enjoying the benefits of the high traffic. The problem is that many advertisers may not be familiar with the format of MySpace nor the appropriate language to use to reach the audience that is surfing there. A qualified user can use their expertise to help corporations effectively use the pages in order to best reach the audience. A member of that audience can edit for the presentation of content so that it will be the most effective at getting the readers’ attention. If you are one of these qualified users, MySpace editing could lead you to a successful career in all kinds of editing. Use your own page as a resume. If you aren’t interested in the career, you could just have some fun making the most of someone’s use of the pages. You will no doubt be well rewarded for your efforts. MySpace editing can take more than one form. The important thing to remember is that no matter what the format is for writing, correctness is important. Especially when your words are representing you, you will want to be clear and correct in your writing. Giving credit to those people you quote is the correct thing to do ethically, but it is also respectful. Finally, editing for companies without the proper know-how when it comes to internet advertising could be quite profitable. You’ll be more likely to get the job if your own page is effectively and correctly put together.

Copyright infringement case Learning Copyright Law through Copyright Infringement Cases Copyright infringement cases can be both costly and time consuming. Considering copyright infringement is something that isn’t as easily defined as theft or speeding, there are numerous copyright infringement cases that are changing the way copyright law is viewed in the United States of America. By reviewing a few of these copyright infringement cases, you’ll be able to get a better idea of what is, and is not, acceptable use of copyrighted works. As a forward, however, you’ll need to know a little bit about copyright law. Most copyright lawsuits are brought to the courts because a copyright owner has found their copyright is being used outside the copyright laws. This usually means that the copyright holder hadn’t been asked for permission to use the work, or if they had, that the work is not being used in an agreed-upon context or they have not been paid royalties. The copyright infringement cases, listed below, give a sampling of what goes to the Supreme Court in copyright infringement. Feist Publications v. Rural Telephone Service Co (6th Cir. 1996) This copyright infringement case was brought upon the Supreme Court in 1996 regarding the copyright of a database. The supreme court, in this instance, decided that compilations of data (such as in a database) are only protected by copyright when they are “arranged and selected in an original manner.” Although the level of originality needed to make the database copyright-able is not very high, the pages of a directory such as a phone book are not protect-able because the data contained therein is arranged geographically, then alphabetically. Because of this, the data was not original enough to warrant a copyright infringement charge, and the competing telephone company was allowed to tap into their competitors’ database and use that data in their own work without liability. Princeton University Press v. Michigan Document Services, Inc (6th Cir 1996) This case has to do with the ‘fair use’ law, which is defined in the Copyright Act of 1976, 17 U.S.C. § 107. In this case, a photocopying service was sued for copyright infringement for making ‘course packs’ for the University of Michigan. In this case, a course pack was a group of reading materials assigned by a professor – then the course pack was bound together by a professional copy shop. In the fair use system, there is a system available for payment of copyright fees to publishers whose works are used in course materials, the printing shop owner refused to pay the copyright cost. When it went to the Supreme Court, they analyzed the fair use code and found that it was NOT fair use, and the printing shop had to pay the copyright costs. As you can see, copyright infringement cases are cases in which someone violates the rights of a copyright owner, as provided by 17 USC §106, or of the author as provided in §106A. These copyright infringement cases can be taken to either criminal or civil court, and can carry with it a hefty fine. Copyright infringement cases are brought upon people who violate copyrights every day. In recent times, you’ll find many copyright cases in relation to electronic copyrights – such as those you’d find on a website or PDF file, as well as other digital media such as music and audio files. It’s probable that you’ve seen copyright cases brought against the common person – such as a child or family – for downloading digital music in the form of MP3s. In the current internet age we’re in, it’s not surprising to see so many music and video copyright cases brought to us because of peer to peer file sharing made possible by the internet. You can be certain that until people know the rules of copyright, and downloading copyrighted material from the internet that we’ll see many more copyright cases.

Web Hosting - Changing Web Hosts, Pitfalls and Planning At some point, nearly everyone finds it necessary to change web hosts. It may be just a migration to another server, or it may be changing web hosting companies entirely. Either way, the process is fraught with potential dangers. But there are ways to minimize the odds of problems and maximize your changes of a smooth migration. Plan, plan, plan. Make a very detailed list of everything that is on your current system. Review what is static and what changes frequently. Note any tailoring done to software and files. Be prepared to remake them if the systems aren't transferred properly or can't be restored. Keep careful track of all old and new names, IP addresses and other information needed to make the migration. Backup and Test Backup everything on your system yourself, whenever possible. Web hosting companies typically offer that as a service, but the staff and/or software are often less than par. Often backups appear to go well, but they're rarely tested by restoring to a spare server. When the time comes that they're needed, they sometimes don't work. Do a dry run, if you can. Restore the system to its new location and make any needed changes. If you have the host name and or IP address buried in files, make sure it gets changed. This is often true of databases. SQL Server on Windows, for example, picks up the host name during installation. Moving a single database, or even multiple ones, to a new server is straightforward using in-built utilities or commercial backup/restore software. But moving certain system-related information may require changing the host name stored inside the master database. Similar considerations apply to web servers and other components. Accept Some Downtime Be prepared for some downtime. Very few systems can be picked up, moved to another place, then brought online with zero downtime. Doing so is possible, in fact it's common. But in such scenarios high-powered professionals use state-of-the-art tools to make the transition seamless. Most staff at web hosting companies don't have the skills or the resources to pull it off. Prepare for Name Changes One aspect of moving to a new host can bedevil the most skilled professionals: changing domain names and or domain name/IP address combinations. When you type a URL into your browser, or click on one, that name is used because it's easier for people to remember. www.yahoo.com is a lot easier to remember than 209.131.36.158. Yet the name and or name/IP address combination can (and does) change. Still, specialized servers called DNS (Domain Name System) servers have to keep track of them. And there are a lot of them. There may be only two (rarely) or there may be a dozen or more DNS servers between your visitors' browsers/computers and your web host. Every system along the chain has to keep track of who is who. When a name/IP address changes, that pair has to be communicated to everyone along the chain, and that takes time. In the meantime, it's possible for one visitor to find you at the new place, while another will be pointing to the old one. Some amount of downtime will usually occur while everything gets back in sync. The Little Gotchas But even apart from name and IP address changes, there are a hundred little things that can, and often do, go wrong. That's not a disaster. It's just the normal hurdles that arise when changing something as complicated as a web site and the associated systems that underlie it. Gather Tools and Support Having an FTP program that you're familiar with will help facilitate the change. That will allow you to quickly move files from one place to the next to do your part to get the system ready to go or make repairs. Making the effort to get to know, and become friendly with, support staff at the new site can be a huge benefit. They may be more willing to address your problem before the dozen others they have to deal with at any given moment. Ok. On your mark. Get ready. Go.